the Freedom Foundry

I designed and built every part of The Freedom Foundry website and brand experience. From the messaging to the visual identity to the course structure itself, this was a full-scope project that brought the founder’s vision to life with clarity and strategy.

The Freedom Foundry is designed to guide visionaries through building a course-based business that supports their lifestyle and values. Every element is clean, intentional, and conversion-focused.

This project showcases what happens when strategy and execution are fully aligned. I created a brand that not only looks polished but is also built to support real growth.

Year
2025

Client
Allie Rasmussen

A logo with stylized white letters 'F' and 'F' on a dark background, with the text 'FREEDOM FOUNDRY' below.
Digital display of course materials for a Passive Course Lab, including a booklet titled 'Passive Course Lab Workbook', a laptop, a smartphone, and a tablet showing course modules and video lessons. The background features a screen with the logo 'PCL' and the tagline 'Create a profitable course that works while you don't'.
A digital marketing setup with a desktop computer, a laptop, and a smartphone displaying an online course platform. The screen shows course content, modules, and a pink enrollment button, all set against a pink background.

“Barbara was instrumental in helping me bring my course to life - transforming it from a vision into a high-level, beautifully executed reality.

— Allie Rasmussen