The Ultimate Launch Timeline for a Successful Online Course (With Checklist)
Launching an online course can feel like juggling too many things at once. The right plan changes everything. If you have been searching for an online course launch timeline you can actually follow, use this one. It is simple, realistic, and built to help you move from idea to a confident launch.
8 to 12 Weeks Before Launch: Lay the Foundation
Define the clear outcome of your course
Draft a simple lesson map from point A to point B
Validate the idea with quick polls, DMs, or a short survey
Choose your platform and set your launch date
Block weekly build time on your calendar
6 to 8 Weeks Before Launch: Warm the Audience
Share tips related to your topic on the platforms you already use
Create a focused lead magnet that matches your course promise
Build or refresh your welcome email sequence
Collect problem statements and questions from your ideal students
Start a simple interest list or waitlist
4 to 6 Weeks Before Launch: Build the Course
Write lesson outlines and talking points
Record short lessons and gather any visuals or downloads
Upload and organize content on your platform
Add progress cues and simple action steps for each module
Test the flow on desktop and mobile
2 to 4 Weeks Before Launch: Prep for Marketing
Write your sales page with a clear outcome and who it is for
Set up checkout and test the full path to purchase
Draft all launch emails and schedule them
Create graphics and short videos for social
Plan one simple live touchpoint such as a Q and A or a short workshop
Launch Week: Show Up and Invite
Send your email sequence and post daily with one clear call to action
Share behind the scenes clips and short wins
Answer questions fast and keep DMs moving
Highlight beta results or testimonials if you have them
Track questions and objections for future edits
Post Launch: Review and Improve
Record your numbers and note what worked
Survey new students about the buying process
Tweak the sales page and first module based on feedback
Plan your next enrollment window or evergreen path
Celebrate the launch and schedule your debrief
Grab your downloadable copy of the checklist here.
FAQ
How far in advance should I plan a course launch?
Plan 8 to 12 weeks ahead so you can validate the idea, build core content, and warm your audience without rushing.
How many emails do I need for launch?
A simple set works well. One teaser, one story, one deep dive, two reminders, and one last call.
Do I need a big audience to launch?
No. A small, engaged list can convert if the offer and outcome are clear.
Should I pre sell first?
Yes. A small presale validates demand and gives you student input before you finish building.
What tools do I really need?
An email platform, a checkout, a course host, and a simple project board to manage tasks. Keep it lean.
Ready to Map Your Launch With Support
If you want help tailoring this plan to your topic and audience, book a free strategy session. If you prefer a self guided start, grab my free interactive tools on my site to plan, price, and structure your course.
