Should You Use AI to Build Your Course? What to Use (and What to Avoid)
AI tools are everywhere right now. If you're building a course, chances are you've asked yourself:
Should I be using AI to help? Will it actually save time, or just create more work?
The short answer?
Yes, you should be using AI. But only in the right ways.
Here’s what to lean into and what to leave behind.
Use AI For: Brainstorming and Idea Generation
Staring at a blank page is the worst.
Instead of waiting for inspiration to strike, try using a tool like ChatGPT to help you get started. You can ask:
“Give me 10 module ideas for a course on [your topic].”
“What problems does my audience face when it comes to [topic]?”
“What questions would someone ask before buying a course like this?”
You don’t have to use everything it gives you. Just let it get your brain moving.
Use AI For: Outlining Your Lessons
Once you know your course topic, you can use AI to outline lessons, map a progression, and even suggest quiz questions or practice prompts. It’s a great way to organize messy thoughts into a clear structure.
Pro tip: Ask it to format the content the way you like to teach, whether that’s video scripts, slides, voiceover notes, or step-by-step checklists.
Use AI For: Repurposing Content
Already have a podcast episode or blog post? Paste it into your AI tool and ask it to:
Turn it into an email
Pull out 5 social posts
Rewrite it for a different audience
You just created a week’s worth of content in 10 minutes.
Avoid AI For: Personal Stories and Your Voice
AI is helpful, but it can’t replicate your lived experience.
Your students want you. They want to know why this topic matters to you, what you've seen behind the scenes, and what lessons came the hard way.
That stuff? Only you can write it. Use your voice. Use your examples.
Avoid AI For: Over-Automating the Experience
It’s tempting to throw a chatbot on your course page and call it done. But the truth is, people are craving connection more than ever.
If every touchpoint feels robotic, they’ll feel it. Use AI to lighten your load, not replace your humanity.
The Bottom Line
AI is like a good assistant.
It can help you move faster, stay organized, and show up consistently. But it’s not your voice. It’s not your story. And it’s definitely not your magic.
Use it with intention.
Let it handle the “what should I write?” part so you can focus on why you’re writing it in the first place.
Want help using AI in a way that actually fits your teaching style?
Check out my free tools or book a quick call. I’ll walk you through how to make AI work for you.
